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HOW A WELL DESIGNED STAND HELPS BUILD YOUR BRAND

GL events understand the competitive nature of the exhibition space and will help you navigate the landscape

Trade shows have competitors wherever you look. Some with outstanding marketing campaigns and others still floundering and trying to find their market!

GL events can offer you the best guidance and support for your next Expo or Trade show attendance.

IT ALL STARTS AROUND THE BOARDROOM TABLE

So, after an exciting brainstorming meeting with your eager Marketing team over coffee and doughnuts, they all think it’s an awesome idea to be in attendance at the next Trade Show.

However, the hard-cold truth of the matter is that lots of planning is needed when ‘going on show’.

WE ALL NEED THOSE LEADS TO MAKE TARGET

This is your brand that GL events are talking about! You need to make the target and desperately need those leads, and by being there and representing your brand appropriately and professionally is what’s going to reel them in.

At the end of the day, that is what its’s all about and what makes the long hours of wearing a permanent smile (at every passer-by) worthwhile!

Obviously the correct Expo, that best represents your brand and target market would by this time have been identified.

We have written an informative article about this too, outlining the details of the paramount importance of choosing the appropriate Expo to showcase your brand – you can read about it here.

12 IMPORTANT FACTORS TO REMEMBER WHEN SHOWCASING YOUR BRAND AT A TRADE SHOW

Design

Designing the perfect Expo stand is number 1 on your list of things to do. Just being present at the event is not enough. A high impact design attracts attention and sparks interest, do prepare a proper brief of what you want to achieve so the stand design team can deliver to your requirements.

Be Noticed

GL events will help ensure that your stand and brand, does not disappear into the haystack with all the other needles. Our design team follows the latest trends and will offer a bespoke solution perfectly suite to your marketing message.

Be Bold

Be bold with your graphic design and other branded accessories. This will create an immediate and lasting first impression and attract attention. Bearing in mind that consumers have limited attention spans, you only have a few seconds to get noticed and get your message across.

Deliver a powerful message

Studies have proven that the human brain best stores information that is learnt visually. Ensure that the messaging on your stand is clear and visually interesting, include sufficient AV screens with videos for product or company-specific exposure and carry one theme throughout the exhibition space.

Have a strong presence

A stall design that is merely attractive is just not going to do the trick. Having a well-designed exhibition stand doesn’t necessarily have to break the bank, but the design and finishing on the stand need to reflect the quality of your product and brand.

Your brand needs ‘personality’

Your stand needs to reflect the ‘personality’ of the brand and therefore, as touched on earlier, graphics and design which are intriguing and brand-specific, are of the utmost importance. A visually appetising design can easily immerse visitors into the personality of your brand.

Leave your mark – Create a lasting impression

Reiterating to select your design carefully, as you want the message that you are conveying to remain first and foremost in the minds of your consumers, even long after they leave the exhibition. Be sure that your design is something they will be talking about for a long time.

Plan well

Excellent planning and attention to detail on your stall accomplishes far more than people think. Remember, you never get a second chance to create a first impression. Ensure you have a list of elements required on the stand, giveaway items, deadlines for all elements involved, and a stand staffing register.

See the light

Without elaborating on the host of other services and accessories that GL events provide, one aspect that must never be overlooked is that of effective lighting.

Correct placement of lighting will enhance the stand aesthetic but also highlight the correct products and create an inviting space for visitors.

Speaking about design aesthetics, Christopher Cuttle said: “LIGHTING DOES NOT MERELY MAKE THINGS VISIBLE; IT INFLUENCES THE APPEARANCE OF EVERYTHING WE SEE”.

Create a perception

What is suggested above? What we are actually able to see is often different from the way in which our minds perceive things.

Therefore, at a trade show, a visitor or potential client may perceive your stand in a certain way, impacting on their perception of the brand by way of association.

The result is either that the visitor or potential client continues walking on by or becomes a firm business lead!

Create an atmosphere - Set the mood

GL events will advise on the various types of lighting and their ideal applications. Remember that lighting creates mood and atmosphere.

Use it wisely to create a feeling most suited to your brand and your potential customers.

EXAMPLE: Bright white light creates a feeling of cleanliness and hygiene. It portrays professionalism and is perfect for creating the ‘right feel’ for a stand displaying hospital, medical or pharmaceutical products. VS. a flashing strobe light which would obviously not be at all appropriate and would naturally attract the wrong market.

Bridge the gap

GL events have the expertise, the knowledge and a highly skilled team of professionals who will help you bridge the gap between your brand and your prospective trade show customer.