HOW MUCH DOES SHOPFITTING COST?

 

The cost of shopfitting is an important consideration when setting up a new retail shop or upgrading an existing shop’s layout and interior. Whether you opt for a cost-effective shop fit-out or a more expensive shopfitting solution, making use of a professional shopfitter near you is always a great investment.

 

Boost your brand image and increase sales with our turnkey shopfitting solution that is built, supplied or installed complete and ready to operate, or choose from a wide range of standalone, fully customized retail shopfitting services.

 

Let’s take you through a few points to get you started:

  • • What influences shopfitting costs?
  • • 5 tips to keep shopfitting costs down.
  • • Why use GL Retail, a professional shopfitter near you?

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What influences shopfitting costs?

 

Shopfitting involves planning, designing, sourcing and implementing the perfect store layout and interior to reflect your brand and generate more sales. Shop fixtures include strategic lighting, flooring, printed signage, point of sales counters and a variety of product displays such as LED screens, shelves, showcases, hanging solutions and more.

 

Before you start with a shopfitting cost estimate, consider the following:

 

Shop size:

The shop size will determine the layout and extent of shopfitting required. Larger retail spaces will require more shop fixtures than smaller shops in terms of flooring, lighting, signage, furniture and more, which will drive up the shopfitting expenses.

 

Brand image:

Depending on your brand image, you would need to choose between a budget, standard or premium shopfitting solution. The more premium your brand image is, the higher the shopfitting specifications and the more luxurious the fittings and fixtures would be, leading to a more expensive shop fit-out.

 

Turnkey versus customized:

Choosing from a range of turnkey shop fixtures is cheaper than customizing a retail shopfitting from scratch. Turnkey shopfitting sets are prebuilt for quick and easy installation and can be easily customized with your branding, saving you time and money.

 

Type of materials used:

The type of shopfitting materials used will also affect your budget. Certain materials will be more expensive than others, and extra finishes like spray-painting, polishing, lacquer spraying or colour staining can also increase the price.

 

More cost-effective shopfitting elements include melamine carcasses, laser-cut brand signage (backlit), fabric graphics, granite tops, suspended ceiling rolls (painted), fluorescent lighting, single-strip LED to backlight or light up units, drywalling partitioning and vinyl signage.

 

If you're going for a more superior look and have the budget, you can consider using spray-painted/formica carcasses, 3D letters/neon brand signage, backlit PVC graphics, caesar stone tops, rhino lite ceiling (including bulkheads), downlighting, double-strip LED to backlight or light up units, glass partitioning and contra vision signage.

 

Durability:

If you want more durable shop fixtures that look professional for longer, you should be prepared to pay more.

 

Electrical work and plumbing:

The more complex your shopfitting, the more expensive it will be. Wiring your kiosk or certain sections of your shop for electricity to point of sales (POS) systems, LED screens or display cases would make your shopfitting project more expensive due to its complexity, additional labour and expertise brought in to install it. The same applies to installing plumbing.

 

Flooring, ceilings and drywalls:

Whereas most shopfitting projects focus on loose items that are easily interchangeable or freestanding, you could also consider making more permanent structural changes in terms of the flooring, ceilings or erecting drywall partitions, which would cost more.

 

Timelines:

Apart from the cost of shopfitting materials, the labour costs related to a shop fit-out form a big part of your overall budget. A simple turnkey shopfitting will be much quicker to plan, prepare and install than a more complex, customized shopfitting project. But beware that you may have to pay more for urgent shop fit-outs, so plan your shopfitting project well in advance.

 

Geographic location:

Shops in smaller towns or remote areas should factor their geographic location into their shopfitting budget. Being far from a major city centre where most professional shopfitters operate from and keep their stock means that you would have to pay additional transportation costs and build travel time into your project plan.

 

Legal costs:

Your retail store, including the shopfitting, needs to adhere to a range of municipal bylaws and mall and council regulations to ensure the health and safety of employees and customers. Be sure to budget for the legal costs related to having your council submissions approved.

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5 tips to keep shopfitting costs down

 

1. Know your brand

Are you a luxury jeweller or a key-cutting service? Know who your customers are, what your brand stands for and what type of shopfitting would best reflect your brand. This would help you determine your shopfitting’s level of specifications and finishes more accurately, whether you opt for the basic, mid-level or premium package.

 

2. Plan for your customer

Before starting your shopfitting project, design your retail store’s layout with the ultimate customer experience in mind. Create a good flow that helps customers find what they need quickly and easily, yet with strategically placed sections and items that would encourage them to browse. This would help you cut down on unnecessary items.

 

3. Budget smartly

Now that you know what shopfitting league you’re aiming for and have designed the store layout according to customer experience, you can contact a professional shopfitter for a quote and set up a budget. Do your homework, read up about shopfitting costs and ask your service provider for more cost-effective options that would not compromise on quality.

 

4. Keep it simple

When fitting out your shop, stick to the basics at first to keep costs down. Attract customers with a few main features and accentuate your space with strategic lighting, clever painting and simple staging. You can always build on the basics with more shop fixtures and finishes as you go along.

 

5. Let a professional shopfitter do it

Shopfitting is not a DIY job – it is a highly specialised field, starting from the psychology behind customer experiences to creative design, technical expertise and precision installation. Using an expert shopfitter will not only save you time and money, but also ensure that your brand is presented in a professional way.

Why use GL Retail, a professional shopfitter near you?

 

GL Retail has been a trusted supplier of expert shopfitting services to retail stores across South Africa for more than 20 years. With branches in Cape Town, Johannesburg and Durban we are one of the best professional shopfitters near you, offering you fast, efficient and cost-effective shopfitting solutions that will boost your brand and drive sales.

 

At GL Retail we take your customer experience to the next level by creating an enticing and welcoming retail space with an innovative layout and shop fixtures that resonate with your brand. Our dedicated team of shopfitters can work closely with you from start to finish to understand your brand, determine your shopfitting requirements and set the scene for maximum customer enjoyment that falls within your budget.

 

Our durable, top-quality shopfitting solutions are available as full turnkey or standalone services, including the following stages, from careful planning to top-of-the-range quality finishes.

  • • Consulting
  • • Space planning & design
  • • Supplier sourcing & procurement
  • • Project management
  • • Council approval
  • • Installation, maintenance & dismantling.

What’s more, we value building long-term relationships with our clients, which enables us to fully understand their shopfitting expectations in terms of brand exposure, preferences in design and internal processes. Let GL Retail's professional team fit out your retail space with a shopfitting solution that suits your needs. GL Retail is a division of GL Events. Contact us at info.za@gl-events.com.