Meetings Africa

23 - 25 FEBRUARY 2026
SANDTON CONVENTION CENTRE, JOHANNESBURG, SOUTH AFRICA

MEETINGS AFRICA 2026 - Celebrating 20 Years of Connecting Africa to the World.

In 2026, Meetings Africa will proudly mark its 20th Anniversary, a remarkable milestone in shaping Africa's business events landscape. Owned by South Africa Tourism, this flagship trade show has, for two decades, been the definitive market access platform for African business events products, connecting the continent to the world.

As we celebrate 20 Years of Connecting Africa to the World, Meetings Africa continues to champion the growth of Africa’s business events industry, playing a vital role in driving economic impact and showcasing the continent’s innovation, diversity, and spirit of collaboration.

This landmark edition will feature the highly anticipated 2-day trade show, preceded by the dedicated educational day, BONDay, in partnership with leading global, continental, and national industry associations. Together, they foster knowledge exchange, innovation, and skills development to shape the future of African business events.

For exhibitors, buyers, and media, Meetings Africa 2026 offers an unparalleled opportunity to engage with Africa’s business events community. Exhibitors can showcase products and services to international and local buyers, African associations, and corporate planners, while media gain direct access to the stories shaping the continent’s industry. It is the most formidable platform to connect face-to-face with the world’s most influential stakeholders – and to be part of Africa’s growth journey into the next 20 years.

BONDay: 23rd February 2026 | Show Days: 24th - 25th February 2026