Custom stand design steps from brief to build

A custom stand design is the best way to let your brand stand out from the crowd at exhibitions. Investing in an innovative, eye-catching exhibition stand with high-quality finishes will attract visitors, boost your brand and increase sales. 

But what are the steps in the exhibition stand design process from brief to build? Our team at of custom stand designers and exhibition stand builders, will guide you through the process of bringing your custom stand design to life.

Step 1: Consultation and concept

Once you’ve decided to make use of professional custom stand designers and builders, you will be assigned an account manager who will make sure that your custom exhibition stand project meets your needs and is executed perfectly.

During a consultation, the account manager will get to know your brand, preferences, budget and timelines, and provide you with the right guidance to ensure that your stand is the best representation of your brand.

Following that, a team of expert exhibition stand designers will create a custom stand design concept that translates all the details captured during the consultation process into a memorable exhibition space.

Step 2: Technical drawings, 3D modelling and 3D renders

The next step in the custom stand design process is to present you, the client, with technical drawings, 3D modelling and 3D renders that give a realistic view of what your custom exhibition stand would look like. You can tweak your custom stand design down to the finest details before building it to ensure that you are satisfied with the final product.

At this point in the design process, the designers ensure that the stand adheres to all health and safety regulations, and take into consideration the traffic flow and ergonomics of the exhibition space.

Step 3: Building and installation

Once the exhibition stand design has been finalised, the custom stand builders will manufacture your stand meticulously according to the 3D renders. At GL events all custom stand building is done in-house, with our expert carpenters using a variety of machinery, spray booths and other equipment to produce a top-quality custom exhibition stand. On-site printers also print the required branding and finishes to create a captivating exhibition stand.

All of these exhibition stand elements come together during the installation step in the custom stand design process. All of these projects are individually managed by a site manager during installation to ensure that your custom exhibition stand complies with the initial brief, as well as to all safety regulations.

Step 4: Dismantling and close out

After the exhibition is done, our professional team of custom stand builders will dismantle your exhibition stand according to all safety regulations, and our account manager will close out the project with you as the client to ensure that all your needs have been met throughout the project.

Let GL events manage your custom stand design

GL events has more than 40 years of experience in turnkey exhibition stands or custom stand designs for exhibitions and trade shows in Johannesburg, Cape Town and Durban. 

Our three custom stand design studios work closely with our  full custom stand design factories in South Africa – fitted with high-quality machinery, spray booths and expert carpenters – to ensure that your stand is not only aesthetically pleasing but also functional and effective. 

Contact us on [email protected]