How to use great signage to boost your business

Your business’ signage is one of your company’s most important, powerful and cost-effective marketing tools. Well-designed and -placed signage and branding will attract new consumers to your business, influence how they view your brand and persuade customers to pick your products and services over your competitors’.

Our team  outlines 7 reasons why signage is important for your business, and how to leverage it for success.

1. Express your brand identity.

Signage is a great way to tell people who you are and what you do. Give them a chance to get to know your brand and business offering with signs that convey information like your logo, slogan and some of your products and services. 

2. Keep your signage clean and simple.

Make sure your signs are easily readable, colourful and creative, while incorporating your company logo, brand colours, fonts, photography, and other elements of your visual identity.

3. Guide people to your business.

In a competitive marketplace, you want to be noticed and grab potential customers’ interest. You can achieve this not only through clever marketing tactics, but by literally standing out in the crowd and directing consumers to your business’ location with big, bold and striking branding and signage.

4. Run promotions.

Signage can be used for storefront promotions that advertise special sales on your products and services, attracting even more customers to your business.

5. Reinforce your brand.

Captivating, well-placed signage will put your business’ brand and messages in front of potential customers all day, every day. This will help grow your brand awareness, reinforce your brand and leave a lasting impression in the minds of consumers.

6. Save money.

Signage may seem like a big investment at first, but if it’s done right, it can in fact be one of your company’s most cost-effective marketing tools. Think about it – signage keeps promoting your business’ products and services 24 hours a day, 365 days a year, to a large consumer base!

7. Generate revenue.

Once you’ve invested in innovative, eye-catching signage and branding for your business, you are sure to attract more customers, which will ultimately lead to more sales.

Take your business’ signage to the next level

Now that you understand the importance of signage that is well-placed, creative and attention-grabbing, you will also recognise the need for a professional signage and branding company to put together a suite of high-quality branding and signage solutions that will attract customers to your business, boost your brand and increase sales.
GL events South Africa specialises in a vast range of indoor and outdoor products, including banner signage, big format printed posters, wall-mounted signs, vinyl graphics, 3D lettering, pylons, the latest digital and LED signage and more.

We combine cutting-edge technology with more than 18 years of in-house graphic design, signage and printing expertise to bring you consistent high-quality, innovative signage and branding designs. We operate across South Africa in all major areas near Cape Town, Durban and Johannesburg. 

Are you ready to take your business’ signage and branding to the next level?
Contact us on [email protected].