What to look for when choosing a printing and branding company

Your brand is at the core of your business, and if you want consumers to be attracted to, and fall in love with your brand, you need to make a great impression. Making use of a professional branding and printing company will help you portray your brand in the best possible way and leave your competitors in the dust.

However, with so many printing and branding services out there, how do you choose which one will be a great fit for your business? To help you narrow down your search, we share some tips on what to look for when choosing a branding and printing company.

1. Cost-efficiency

Cost is usually the first consideration when looking for a printing and branding company to take on your project. However, cost-efficiency should not be at the expense of quality. The best printing companies will be able to provide high-quality products and services at an affordable price and provide cost-efficient alternatives to suit your budget.

2. Experience

Printing and branding services that have been in business for decades are sure to have the knowledge and expertise to manage your project successfully – and a proven track record to back it up. They should have extensive experience of the past, present and future of the printing industry. This means that they keep up to date with the latest trends in design, materials and finishes, while combining them with tried and tested techniques. 

3. Customer service

Today’s printing and branding projects can be quite technical, so you would do well in choosing a company that provides exceptional customer service. This includes having a dedicated project manager who will guide you every step of the way – from giving suggestions and guiding you toward the best result for your project, to keeping you updated on the progress and addressing your concerns.

4. Versatility

One of the best qualities to look for in a printing and branding company is versatility. The wider the range of services, products, materials, techniques and finishes a printing company can provide, the more choices you have and the more amazing your printing and branding project will turn out.

5. Fast

Good printing and branding companies are those who consistently deliver (and overdeliver!) on their promise for a quick turnaround time. The project manager should be clear about the exact timeline for completion and delivery, and be in frequent contact with you about the progress of your printing project.

Look no further than GL events

GL events is a trusted printing, branding and signage company operating across South Africa, in all major areas near Cape Town, Johannesburg and Durban. We combine cutting-edge technology with more than 18 years of experience to bring you exclusive, efficient and cost-effective branding and printing solutions that will suit your needs and budget.

Our diverse branding and printing product range includes: vinyl prints, banners, floor graphics, lightbox graphics, display systems, cam cut graphics, window graphics, wallpaper prints and fabric painting.

Choose from our vast portfolio or contact one of our professional consultants for a tailor-made branding, printing and signage solution. We ensure that deadlines are met, you stay within budget and ultimately, deliver a professional service. Contact us on [email protected].