Exhibition stand design is a crucial aspect of any trade show or exhibition. A well-designed custom exhibition stand can attract visitors, generate leads and increase brand awareness. But, with so many exhibition stand options to choose from, how do you make sure that yours stands out from the crowd?

Our experts at GL events South Africa, a leading exhibition and trade show infrastructure supplier, share their top tips.

1. Bold visuals

One of the most important elements of exhibition stand design is to make sure that your stand is visually appealing and eye-catching. Using bright colours and bold graphics can help attract visitors to your stand, while strategically placed lighting can help you highlight key features and products.

2. Create a great flow

Another important aspect of exhibition stand design is to make sure that your stand is easy to navigate. Minimising clutter and using clear signage and product displays will ensure that your stand is open for visitors to move around and find what they are looking for quickly and easily, without feeling overwhelmed or confused. 

3. Be functional

Apart from being great to look at and easy to navigate, your exhibition stand should also be functional. This means that it should be designed with your specific needs in mind. For example, if you are planning to use your trade show stand for product demonstrations, it should be equipped with the necessary power and AV equipment. Or if you need to sit down and talk business with prospective clients, you would need the right furniture to make them feel at home.

4. Reflect your brand

Another key aspect of exhibition stand design is to make sure that your stand is consistent with your brand. In other words, your stand should reflect your company's values and mission, and should be designed in a way that is consistent with your overall marketing strategy and corporate identity.

5. Be on trend 

It’s important to make sure that your exhibition stand is designed with the latest trends and technologies in mind. Today’s trade show or expo stands should be designed to be modular, reusable and easy to set up and take down.

To recap …

Ensure that your custom exhibition stand gets noticed in a jam-packed exhibition hall and generates new business by making it visually appealing, easy to navigate, functional, consistent with your brand identity and on par with the latest trends and technologies. 

Best exhibition stand designers

GL events South Africa is a trusted provider of exhibition stands and infrastructure, with branches in Cape Town, Johannesburg and Durban. We have more than 40 years’ experience across all sectors and at some of the largest trade shows in Southern Africa.

Our turnkey solutions include a wide range of shell scheme or custom exhibition stands, marquees and other tents, flooring, rental furniture, lighting, electrical fittings and accessories. Our team has the in-house technical, commercial, design, manufacturing and project management expertise to help you create a truly memorable brand experience at your next trade show, exhibition or event.


Let GL events South Africa design, build and install the exhibition stand that will make your brand stand out in the crowd. Contact us on [email protected].