Ever wondered what makes a great custom display stand for an event or exhibition? We’re here to help! Being expert display stand builders with more than 40 years of experience in the events industry, GL events will guide you through your choice of event stand and share some of the tips of tricks that we've picked up along the way.

Exhibition stand options

With so many trade show stands to choose from, it’s easy to find one from our extensive GL events portfolio that will best suit your brand, the goal you have in mind for the particular event or show, as well as your specified budget.

Opt for the entry-level Shell Scheme stand which includes carpets, electrical services and the stand name, but is versatile enough to be upgraded to the equally cost-effective System Design stand, which could include specific furniture and décor, special lighting and graphics in the form of vinyl or fabric application. The Maxima stand also offers a more upmarket look and feel to your trade show display, based on our teams’ advice on the best finishes to suit your brand. 

Our refreshing Eco-mod exhibition booths are made from recyclable materials and completely reusable with re-brandable elements, which balances out its cost. But if you’d really like to create a memorable brand experience, why not let GL events’ creative designers, expert stand builders and professional installers bring your brand vision to life with a custom exhibition stand. Elegant, cutting-edge design with high-end finishes, a custom stand doesn’t limit you in terms of design, shape and size.

Tips & tricks to optimise your trade show booth

Whether you’re exhibiting at a trade show or expo for the first time, or have a few exhibitions under your belt, we’d like to share a few tips and tricks that will help your brand stand out in the crowd:
•    Create an enticing stand that’s approachable, simple and easy to understand. 
•    Keep your logo and brand message clear, not cluttered.
•    Use striking, high quality graphics.
•    Set the right mood with appropriate lighting.
•    Choose the right furniture and décor to maximise your space.
•    Incorporate eye-catching audio-visuals into your stall such as an iPad or video walls, screens and virtual reality.
•    Make your trade show stand interactive by offering refreshments or branded merchandise, as well as uploading live event photos and videos on social media to attract visitors. 

Rent or buy display stands

GL events has a wide range of turnkey, from standard to fully customisable exhibition and trade show display solutions available for you to rent or buy near Cape Town, Johannesburg and Durban. 

Talk to our experienced Project Managers tohelp you select the option that will really leave a lasting impression on potential customers, generate leads and boost your sales revenue. Contact us on [email protected].